2.12.2011

/BASKIT/ TO LAUNCH 2011 GLOBAL IMAGE CAMPAIGN STARRING RUGBY PLAYER NICK YOUNGQUEST



























(Boulder, CO) Feb 11, 2011 – /baskit/, a premium player in the men’s underwear and swimwear market, showcases its international brand power with the launch of their 2011 image campaign featuring international rugby player and sex symbol Nick Youngquest. Titled “It’s All About the Details”, the brand’s slogan for the season, Youngquest can be seen sporting the brand’s high quality and fashionable bestselling styles throughout the powerful, yet approachable imagery.

Images from the campaign show a glimpse of everyday life for the international rugby player and model. It captures Nick Youngquest in a luxurious Los Angeles hotel room as he prepares for his day. A consummate athlete, Youngquest can be seen in his morning workout, taking a shower after a swim, lounging on his bed with the morning paper, checking his business emails on his iPad, and dressing for his day of meetings in a sleek suit. Youngquest’s impressive physique is only matched by his sharp style and showcases the athlete in his most masculine shoot to date.                 

“We are thrilled to have Nick in our upcoming campaign,” says Eric Schwers, /baskit/’s CEO. “He is truly a gentleman and looks great in our product. Like /baskit/, Nick is the perfect fusion of the fashion and sport lifestyle and we are proud to join him as both our brands expand across the planet.”

After seasons of refining its collections, /baskit/ enters into 2011 with its strongest product and distribution to date. A “go-to” brand for the man with an active lifestyle, /baskit/ underwear and swimwear products are bold, functional, and comfortable. Crafted from a selection of top-notch fabrics with designs that are styled for the male physique, the company’s goal is simple: be the brand of clothing guys dig through their drawers to find, seven days a week.


About Nick Youngquest:
Born the 28th of July in Sydney, Australia, Nick Youngquest is a professional rugby player. Nick currently resides in England and plays for the Castleford Tigers in the Engage Super League. Before pursuing his career in England, Nick played professionally in Australia for six seasons. During his time in Australia, Nick was involved in numerous charity events focused on raising money for breast cancer, including a 2009 international calendar in which he was the cover model. From this humble beginning, Nick has gone on to do a number of shoots worldwide including front cover spreads in many sports, fitness, lifestyle and fashion magazines.

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